So says Mark Pesce, in a recent presentation held at the Australia Film and Television school.
A copy of the presentation is available from archive.org.
In the talk, Mark mainly focuses on Television, and how technologies (Bit-Torrent), have boosted ratings by them being "pirated". For example, Battlestar Galactica, and the new BBC Dr Who series; which were available on the internet hours after being shown, and now had some of the highest Television ratings in the countries they have been shown.
He highlights however, how the change to Hyperdistribution for television, would mean a change in the normal television distribution chain, which isn't that much a good thing.
It is a very informative talk, and worth the hour long sit and watch.